Yep, it’s the league prices that are the problem. As a season ticket holder you pay less for games anyway, so when you see a £30 price you think, yikes, is that the standard price these days? Good luck getting many new fans in at that price.
Surprised they didn’t set the Away fans seats pricing at the same as the Main Stand at least. They’re cheaper than the Main Stand and the Frank Adams, but a few quid more expensive than the family stand.