Not much badge chat these days, but this one’s interesting…

I know there isn’t much badge talk on the match day threads anymore, but I’ve noticed Peterborough have rebranded (for want of a better term). I know the original wasn’t exactly amazing, but the new one just looks like a bank/building society badge to me. Thoughts?

Original:


New:

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Awful. Even if the Peterborough board have done shrooms and are having a collective hallucination that they are about to become a global brand that need instant recognition at a glance, that logo isn’t the one.

It’s certainly not the one for a lower league football club.

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This one is terrible. Even though I just made it myself in two minutes…

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Don know what you mean. That Chelsea logo looks alright.

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Thats Chelsea?

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Its not Chelsea but could be easily mistaken for it.

How much did they pay some third rate graphic design agency for that?

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